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Hello, my name’s Emily!
A passionate digital marketer based in North Carolina, I drive brand growth through innovative content and strategic communications.
As an acquisition specialist, I lead social media and paid media teams to enhance campaign effectiveness. My role as a part owner of Follow Up Wiz, an AI lead automation software, gives me a unique edge in understanding the digital marketing landscape. This dual perspective allows me to approach challenges with a strategic mindset, optimizing both client relationships and campaign performance.
About Me
With over 6 years of experience and part owner of an lead automation follow-up software (Follow Up Wiz), I’ve developed expertise in three key areas:
Design - Crafting visually engaging graphics, ads, promotional materials and landing pages to capture audience attention. I'm well-versed in design principles and tools like Adobe Creative Cloud, UI/UX design, Canva and AI Software.
Digital Advertising - Running paid social and search campaigns across platforms like Facebook, Instagram, Google to increase brand awareness and site traffic. I analyze data to optimize for maximum ROI.
Social Media - Creating compelling organic social content and managing brand profiles and communities. I develop social strategies tailored to reach target demographics.
My strength lies in simplifying complex concepts into impactful digital campaigns and creative assets, customized for each brand and platform.
Digital Initiatives
Graphic Design
Crafting visually engaging experiences for social media and websites.
Social Media
Create social campaigns that captivate audiences and drive brand growth for clients.
Paid Media
Targeted campaigns that maximize reach and drive measurable results.
Project Gallery
Here are some of the projects I worked on
Text Graphic - Sewing Supplies
Product Image - Skincare
Service Promotion - Med Spa
Case Studies
Client A is an upscale medical spa with two locations in New York City. They offer cosmetic treatments and procedures like Botox, laser skin resurfacing, body contouring, and more.
Client B is an e-commerce company that sells sewing and crafting supplies online. They partnered with us to explore whether Google Ads could drive a positive return on investment and increase their online sales.
Client C generates majority of sales through social media advertising, primarily on Meta platforms like Facebook and Instagram.
Client D is an e-commerce company that sells sewing and crafting supplies online. They partnered with us to explore whether Google Ads could drive a positive return on investment and increase their online sales.